Description
During the monsoon season, many people are inspired by social media to explore untouched locations. This enthusiasm often leads them to venture off-road without understanding the risks. Sudden cloudbursts, landslides, and other natural calamities can turn these adventures into tragedies, resulting in loss of life.
People visit these places, taking photos and creating reels for likes, followers, and virality. While everyone likes, comments, and shares these posts, few are aware of the potential dangers. Recently, several incidents in #Maharashtra have resulted in families and friends losing their lives. Notable incidents include 30 people stranded when Raigad Fort was flooded and another tragic event in the backwaters of the Bhusi Dam and many more.
This student campaign titled 'From Off Road to Off Life' was published in India in July, 2024. It was created for the brand: Social Awareness Program, by ad school: Refreshing Designs. This Design and Digital media campaign is related to the Agency Self-Promo, Education, and Travel and Tourism industries and contains 4 media assets. It was submitted 11 months ago by Deep Doshi: Refreshing Designs of Refreshing Designs.
Credits
Advertising Agency (School): Refreshing Designs
Art Director: Deep Doshi
Copywriter: Deep Doshi
