The monsoon season in India attracts tourists seeking refreshment in picturesque locations. While some prefer established tourist spots, others venture to dangerous, untouched areas to seek thrill and post captivating pictures on Instagram for publicity and likes. Unfortunately, this pursuit of adventure often leads to tragic incidents, resulting in the loss of lives and severe impacts on their families. In recent times, several cases have emerged highlighting the perils of such unnecessary stunts during the monsoon season.
This student campaign titled 'A Dangerous Obsession' was published in India in August, 2023. It was created for the brand: Social Awareness Program, by ad school: Refreshing Designs. This Design, Digital, and Outdoor media campaign is related to the Education industry and contains 3 media assets. It was submitted 4 months ago by Deep Doshi: Refreshing Designs of Refreshing Designs.
Advertising Agency : Refreshing Designs, India
Art Director: Deep Doshi
Copywriter: Deep Doshi