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Protecto

From a Conventional Wall Stain to a Skin Cancer

Agency: Havas Costa Rica

Description

Skin cancer continues to be one of the prevalent forms of cancer worldwide, with seven new cases diagnosed daily in Costa Rica alone. Protecto, the well-known paint brand that shields walls, has undertaken a new mission: protecting people. By drawing a connection between wall stains and skin spots. As easy as it sounds! We've placed skin cancer spots alongside the common wall stains we are accustomed to seeing, transforming them into prevention ads.

On World Skin Cancer Day, the campaign was launched throughout the city, spanning various locations, including neighborhoods, high schools, and government buildings. This time, instead of merely covering stains as the brand usually does, they delivered a message in advance.

This professional campaign titled 'From a Conventional Wall Stain to a Skin Cancer' was published in Costa Rica in November, 2023. It was created for the brand: Protecto, by ad agency: Havas Costa Rica. This Film and Integrated media campaign is related to the Household Products and Public Interest industries and contains 4 media assets. It was submitted 3 months ago.

Credits

Client: Protecto
Agency: Havas Costa Rica
Chief Creative Officer: Josafat Padilla
Associate Chief Creative Officer: Nelson Moya
Creative Director: Sebastián Quirós
Head of Art: Roberto Morales
Art Director: Guillermo Matamoros
Copywriter: Keilyn Lobo
Accounts Director: Jacqueline Castillo
Production: Director: Walter Benavides
Production Company: Emotions CR
Video Editor: Steven Obando

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