The Breaking Point

Schools: Miami Ad School Miami Ad School Madrid


We need to recycle more, especially the unused old devices we have at home. And while recycling sounds boring and a hard task, we knew we could make it funnier and simpler for everyone. So we created The Breaking Point, an anger room where people can help the world and themselves by relieving some stress smashing their old phones.

This student campaign titled 'The Breaking Point' was published in Spain and United Kingdom in August, 2022. It was created for the brand: giffgaff, by ad schools: Miami Ad School and Miami Ad School Madrid. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted 3 months ago by Art Director: Ilu Shilpakar of Miami Ad School Madrid.


Advertising Agency (School): Miami Ad School, Madrid
Art Director: Ilu Shilpakar
Copywriter: Claudia Ruisánchez
Educational Instructor: Pranay Suri


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