Metal also feels

Agency: Havas Costa Rica


Havas Costa Rica presents a radio campaign for their client Protecto, that plays with different metal music sub-genres, to tell us about Metaltec’s benefits, the best anticorrosive paint in Costa Rica.

How? There’s where it gets interesting, because who is singing is the metal itself, expressing its feelings of indifference, heartbreak and oblivion that its owners have put them through because of their neglection.

We have three versions: Death Metal, Glam Metal and Nu Metal. Each one told from the aesthetic and sound of each sub-genre, bringing each radio spot into the craft of Metal Music with distinctive sounds that we can found on each song.

This professional campaign titled 'Metal also feels' was published in Costa Rica in March, 2023. It was created for the brand: Protecto, by ad agency: Havas Costa Rica. This Audio medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted over 1 year ago.


Chief Creative Officer: Josafat Padilla
Associate Chief Creative Officer: Nelson Moya
Creative Director: Sebastián Quirós
Head of Art: Roberto Morales
Art Director: Guillermo Matamoros
Copywriter/PR: Vladimir Badilla
Design/Animation: Steven Obando
Production Director: Walter Benavides
Production: Viviana Montoya
Production Company: Bimba

Protetor Brazinco


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