The idea here was to keep McDonald's front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated.
This professional campaign titled 'Fries' was published in Canada in July, 2006. It was created for the brand: McDonald's, by ad agency: Cossette. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 17 years ago.
Advertising Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock