Social Media: Twitter campaign all about refreshing things.
Outdoor Ad: You're commuting home after a long day at work. You take a seat. It's so refreshing.
Insight: People like cold water because it is refreshing.
Big Idea: Refreshing things make you feel good.
This student campaign titled 'So refreshing.' was published in United States in May, 2023. It was created for the brand: Hydro Flask, by ad school: S.I. Newhouse School of Public Communications. This Digital and Outdoor media campaign contains 2 media assets. It was submitted 26 days ago by Advertising Student: Samantha Levine of S.I. Newhouse School of Public Communications.
School: S.I. Newhouse School of Public Communications
Art Director: Samantha Levine
Copywriter: Samantha Levine
Instructor: Mel White