Description
Directed by Jay Walker, the ad was created by an all-female creative team--director, executive producer, editor, and colorist--a rarity in the industry, as you know. Disney and Hulu are also beginning to air the spot on the new season of Only Murders in the Building. Developed with our creative agency Giant Spoon, the spot is a journey through the design and maker process, inspired by three of Autodesk’s customers.
The spot comes on the heels of Autodesk’s strong financial results for Q2 fiscal ’26, delivering better-than-expected revenue (up 17.1% YoY), margins, and free cash flow, and raising full-year guidance across the board. As you can read in their release, part of that momentum comes from sales through its online Autodesk Store, which our CMO Dara Treseder runs for the company. Since joining Autodesk, Dara has focused on improving the Autodesk Store experience with AI and personalization, while also driving new traffic by elevating the Autodesk brand through standout creative. It’s a bold, differentiated approach for a B2B technology company, and one that continues to prove fruitful for the business.
The "Makers" ad is a continuation of this strategy, underscoring the value of brand and creative at a moment when the industry is debating both.
This professional campaign titled 'Let there be anything' was published in United States in September, 2025. It was created for the brand: Autodesk, by ad agency: Giant Spoon. This Film and Integrated media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Autodesk (Brand):
Dara Treseder, Chief Marketing Officer
Bryant Brennan VP, Brand + Creative
Bill Danon, Senior Director, Brand Strategy and Campaigns
Christopher Reed, Head of Brand Management
Krista Chabris, Senior Art Director & Brand Manager
Anabell Lazare, Social Media Manager, Brand + Creative
McKenzie Hargens, Manager, Brand Social Strategy
Niko Rodriguez, Brand Social Media Videographer and Editor
Erin Heimbinder, Senior Manager, Global Brand Marketing
Michelle Madrid, Senior Program Manager
Christina Brady, Global Brand Partnerships & Campaigns Manager
Chloe Meyere, Senior Manager, Corporate Communications
Natalie Tomlin, Corporate Communications Manager
Giant Spoon (Creative Agency of Record):
Jon Haber, Co-Founder
Ian Grody, Chief Creative Officer
Corbin Brown, Chief Strategy & Transformation Officer
Bryan Ortiz-Dempler, Creative Director
Lexi Rodriguez, Creative Director
Taylor Whitelow, Associate Creative Director
Vanessa Bittante, Associate Creative Director
Mateo Suarez, Executive Producer
Chelsea Hartman, Strategy Director
Jamie Simms, VP Group Account Director
Sarah Watson, Associate Account Director
Taylor Cheek, Account Manager
Mike Antonellis, Sr. Project Manager
Anthony Pedalino, VP, Investment TV & Streaming
Nick Papa, VP, Group Media Director
Claire Lovell, Media Director, Planning & Partnerships
Rocio Perez Gonzalez, Media Planner
Florence:
Jay Walker, Director
Jerad Anderson, Founder
Romy Jo Waller, Executive Producer
Rick Theberge, Head of Production
Bar Hariely, Producer
Mr. Bronx:
Dave Wolfe Owner, Sr. Mixer Sound Designer
Geoff Strasser, Sr. Mixer Sound Designer
Zach Fortin, Executive Producer
Sarah Weck, Producer
Joaquin Pastor, Composer
Boycott:
Mojaš Perović, Executive Producer
Tomáš Smrček, Producer
Barbora Wochnerová, Production Manager
Nikita Khatsarevich, Director of Photography
Patrick Kirschner, 1st AD,
Martin Krezlík, Production Designer
Marek Volf, Wardrobe Stylist
Václav Šejna, Gaffer
Richard Dastycha, Grip
Phil Kunes, Hair and Makeup
Church:
Elyse Robinson, Head of Production
Lexi Stern, Managing Director / EP
Kylie DeVries, Producer
Emilie Aubry, Editor
Impossible Objects:
Joe Sill, Founder / Creative Director
Jared Anderson, Co-Founder / EP
Sarah James, EP
Kim Bifulco, Producer
Ethos:
James Drew, Founder / EP
Eliana Carranza-Pitcher, Managing Director / EP
Romy Jo Waller, Executive Producer
Natasha Sattler, Head of Production
Kaitlyn Battistelli, Colorist
