Freeing Game Creation

Agency: Atreo


This is Employer Branding.
And this is what we mean when we say 𝐬𝐞𝐥𝐥 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧.


Gaming, the largest entertainment industry in the world, is going through a revolution.

Until today game creation was limited to the game studios.
The deal was clear: studios create, gamers play.

But no more. The Creator Economy is coming to gaming.
Gamers are turning into game creators, able to build new worlds and experiences within their favorite games.
New professions are born.
A new economy is rising.

And the one leading it all is 𝐎𝐯𝐞𝐫𝐰𝐨𝐥𝐟.
Overwolf is liberating creation from the walled gardens of the studios to the hands of the people. Or in other words:

𝐅𝐫𝐞𝐞𝐢𝐧𝐠 𝐆𝐚𝐦𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧.

This professional campaign titled 'Freeing Game Creation' was published in Israel in September, 2021. It was created for the brand: Overwolf, by ad agency: Atreo. This Digital, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology and Gaming industries and contains 5 media assets. It was submitted almost 2 years ago.


Advertising Agency: Atreo

CEO, Strategy: Carmel Yoeli
VP Creative: Neta Reich
Art Director: Ofer Revivo
Copywriter: Zahara Biton
Head of Operations: Gal Vitner
Designers: Hadas Cohen, Ayala Filinsky
3D Artists: Shemi Mizrahi, Yaron Tzarfati
VP Clients: Mor Aharon
Client Mgmt.: Shani Stimler
Head Of Business Development: Yarden Pollak


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.