Free Your Voice

Agency: Ogilvy


Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever they wanted. On a very small budget, the competition needed a website that covered all the Terms & Conditions, yet still communicated the “Free Your Voice” concept. Our simple idea was to make every bit of text on the site out of digital, audio fridge poetry, so people could move all the words around to create, hear and share their own messages in millions of different ways. Now that’s freedom.

This professional campaign titled 'Free Your Voice' was published in South Africa in November, 2010. It was created for the brand: Halls, by ad agency: Ogilvy. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Digital Creative Director: Nicholas Wittenberg
Art Directors: Prabashan G. Pather, Sanjiv Mistry
Copywriters: Sanjiv Mistry, Prabashan G. Pather
Digital Creative: Umar Jakoet
Account Manager: Bryony McComb
Sound Design: We Love Jam


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.