Free services Awareness campaign

Project overview:

This campaign talking about the “Free credits”
we give at the time of sign up .this allows the customer
to use those credits and try our service for the first time.
and also you will get other benefits like:
- Pay by the minute
- Get free fuel
- No commitments
when you choose Udrive now
Project overview
This campaign talking about the “Free credits”
we give at the time of sign up .this allows the customer
to use those credits and try our service for the first time.
and also you will get other benefits like:
- Pay by the minute
- Get free fuel
- No commitments
when you choose Udrive now.

Target Audience:

social class : B/C
genders: both genders
age: 25-45
English speakers
UAE

Advertising Appeal:

pain solution
Personal Appeal
Potential Appeal

Main insights driving the brief :

(Anywhere, Everywhere)
Get free credits & Save your mony
pay by the minute & Save your mony
get free fuel & Save your mony
no commitments & Save your mony
When you choose Udrve.

Marketing objectives:

communicate information
Awareness

Advertising mediums:

TTL: social media advertising
( mediums : Facebook,
Instagram,Twitter
& Web banners )