Free Range Humans

Agency: Pereira O’Dell


Free Range Humans’ is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series follows 8 inspiring people; Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp; Juan Pablo Bueno, a Colombian biologist; Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveller; Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK; Jason deCaires Taylor, a UK artist who creates underwater sculptures that become coral reefs and marine ecosystems; Roushanna Gray, a South African sustainable coastal forager and educator; Zandile Ndhlovu, the first Black freediving instructor in South Africa; and Darci Liu, a dancer who became China’s first professional surfer.

This professional campaign titled 'Free Range Humans' was published in United States in November, 2020. It was created for the brand: Corona, by ad agency: Pereira O’Dell. This Content medium campaign is related to the Alcoholic Drinks industry and contains 9 media assets. It was submitted over 3 years ago.


Advertising Agency: Pereira O'Dell
Creative Chairman, Co-founder: PJ Pereira
Chief Creative Officer: Robert Lambrechts
Executive Creative Director: Nick Sonderup
Creative Director: Thiago Cruz
Senior Copywriter: David Mattera
Senior Copywriter: Ivan Rivera
Senior Art Director: Camilo Ruano
Senior Art Director: Pedro Sampaio
Senior Art Director: Perry Morton
Art Director: Estefanio Holtz
Copywriter: Andre Bittar
Design Director: Som Perry
Executive Producer: Veronica Beach
Executive Interactive Producer: Erin Davis
Senior Integrated Producer: Anthony Ramirez
Senior Print Producer: Dana Canneto
Producer: Molly Harrower
Producer: Kasia Olczak
Producer: Jon Serna
Producer: Nick Felder
Director of Business Affairs: Tamika Knight
Business Affairs Manager: Audra Brown
Business Affairs Manager: Shay Davis
Director of Operations: Jennifer Carrillo
Managing Director: Mona Gonzalez
Group Brand Director: Erin Shanahan
Director of Strategy: Tom Naughton
Director of Communications Strategy: Ashley Wells
Communications Strategy Director: Nina Cole
Social Strategist: Haley Carter
Casting: Taking Over
Production Company: Rocket Film
Director: Klaus Obermeyer
Managing Director: Sara Eolin
Head of Production: Marla Whittaker
Line Producer: Melissa Forman
Production Manager: Chad Alburtis
Production Coordinator: Christina Bolt
Field Production: Emily Penn
DP: Tim Walker
Producer: Tim Tyrell
Coordinator: Tasha Hayes, Jason Taylor
DP: Tim Walker
Producer: Tim Tyrell
Coordinator: Tasha Hayes
Producer: Frank Corbery
DP: Morgan Le Faucheur, Darci Liu
Producer/DP: Daniel Holmes, Bruna Bessa
Producer: Daniel Araujo
DP: Renato Passarelli
Producer: Rick Briggs
DP: Phillip Schonweitz, Juan Pablo Bueno
Producer: Maria Ximena Lopen
Coordinator: Juan Soler
DP: Omar Gutierrez, Mario Rigby
Producer: Jacinta Kuznetsov
DP: Will Allen, Roushanna Gray
Producers: Carmen Amos, Greer Hoeks
DP: Bryan Little, Zandile Ndhlovu
Producers: Carmen Amos, Greer Hoeks
DP: Lourens Van Rensburg
Stock Researcher & Clearances: Giovanna Righini
Editorial: Cosmo Street Editorial
Producer: Kacie Gomez
Head of Production: Marie Mangahas
EP: Yvette Cobarrubias
Bruna Editor: Justin Trovato
Assistant Editor: Andrew Corrales
Juan Pablo Editor: Julie Kravitz Gannon
Assistant Editor: Andrew Corrales
Mario Editor: Kimmy Dubé
Assistant Editor: Edward Schroer
Roushanna Editor: Jeff Grippe
Assistant Editor: Alexandra Jimenez
Zandile Editor: Andrew Corrales
Jason Editor: Brendan Bigelow
Assistant Editor: Garrett McDonald
Darci Editor: Edward Schroer
Assistant Editor: Shiyu Hu
Editorial: Emily Penn
Barrelhouse Productions Editor: Mitchell Hunter (Long Form)
Editor: Michael Read Moore (Short Form)
Head of Production: Josh Diaz
Production Coordinator: Monica Hyde
Music & Mix: Quiet City Music + Sound
Composers: Chris Jordao, Darren Solomon, Aaron Mirman-Heslin, Erik Della Penna, Dmitry Libman
Animation: The End
Executive Producer: Duda Izique, Helena Jardim
Post Production Coordinator: Bruno Melo
Matte Painting: Rafael Falconi
3D: Renato Montoro
VFX Artist: Guilherme Sarinho, Caique Veloso
Color: Apache Digital
Colorist: Quinn Alvarez
Producer: Caitlin Forrest
EP: LaRue Anderson
Online: Ingenuity Studios
VFX Supervisor / Founder: David Lebensfeld
VFX Supervisor: Grant Miller
Executive Producer: Kieley Culbertson
VFX Producer: Rachel Faith Hanson
Lead 2D Compositor: Wen Qian
Lead Online Editor: Chad Sigston
Online Editor: Austin Witherspoon
Online Editor: Max Drenckpohl
PR: Alison Brod Marketing + Communications
Senior Vice President: Lauren Bishop
Vice President: Adrianna Lauricella
Senior Account Executive: Lexi Harrison


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