Science World, a famous Vancouver institution, has recruited famous nerds for a campaign to help save them from closure and loss of revenue due to COVID-19. The fundraising campaign, created by Rethink Canada, is titled “The World Needs More Nerds” and features a wide range of scientific superstars as kids. Like Jane Goodall, Astronaut Chris Hadfield and NFL player Laurent Duvernay-Tardiff who has a medical doctorate and has opted out of the NFL season to continue working on the frontlines in Canada. The campaign also features local B.C. heroes like Dr. Bonnie Henry, conservationist Ken Wu and others.
This professional campaign titled 'The World Needs More Nerds' was published in Canada in November, 2020. It was created for the brand: Science World, by ad agency: Rethink. This Integrated medium campaign is related to the Education and Recreation, Leisure industries and contains 5 media assets. It was submitted over 1 year ago.
Advertising Agency: Rethink, Canada