Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs.
The thrilling storylines are triggered as runners pass GPS markers and landmarks. Designed for beginners or seasoned runners alike, each story is made of binge-worthy episodic storylines that keep runners hooked and motivated to head out on the road for more.
This professional campaign titled 'Running Stories' was published in Singapore in November, 2020. It was created for the brand: BBH, by ad agency: BBH. This Integrated medium campaign is related to the Agency Self-Promo, Health, and Sports industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: BBH Singapore