FOYER, the leading insurer in Luxembourg is celebrating its 100th anniversary this year, its the leader of the Insurance in the country.
Objectives of the campaign:
Revitalise and modernise the brand, Confirm leadership position, Demonstrate that Foyer is the most innovative, technologically advanced, and ultimately forward-looking insurance company in Luxembourg.
Acquire a more international clientele (Newcomers).
This professional campaign titled 'Foyer 100th years' was published in Luxembourg in June, 2022. It was created for the brand: Foyer, by ad agency: VOUS. This 360° medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 6 months ago by CCO: François Leclerc of VOUS S.A..
Advertising Agency : Vous Agency, Luxembourg.
Production Company: Latcho, Brussels, Belgium
Art Director: François Leclerc, Luxembourg
Director: Henry Littlechild, London
Copywriter: Matthieu Franoux, Luxembourg
Photographer: Mélanie Cleary, South Africa