To make the population of Luxembourg aware of the importance of smoke detectors, we have created a campaign featuring a fireman suspended from the ceiling to embody the smoke detector.
“Looking after you: the smoke detector.” Indeed, in case of smoke, the detector is the shortest route between the homes and the emergency services.
This professional campaign titled 'Smoke Detector' was published in Luxembourg in June, 2018. It was created for the brands: CGDIS and Ministry of the Interior, by ad agency: Comed. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Comed, Luxembourg
Creative Director / Art Director: Charles Nilles
Copywriter: Anne-Sophie Boeuf
Additional Credits: Studio Frank Weber , Frame Art Media