The mission was to raise public awareness of litter pollution, which accounted for 1.6 kg per capita per year in 2005. To convey the idea that there is no such thing as small waste, creation of a communication campaign built around a film and posters.

This professional campaign titled 'Big impact' was published in Luxembourg in July, 2017. It was created for the brand: Ministère du Développement Durable et des Infrastructures, by ad agency: Publicis. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 4 years ago by Strategic Consultant: Maxime Rommes of Mikado Publicis.


Advertising Agency: Mikado Publicis, Luxembourg, Luxembourg


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