Campari Camapri Academy

Perspectives: Global Bar Culture

Agencies: &friends Hue&Cry


Gruppo Campari’s Global Bar Academy – a digital programme for bartenders around the world – has launched a three-part series delving beneath the surface of global bar culture, through the lenses of Community & Culture, Design & Technology, and Flavour & Ingredients.

Collaborating with Campari Bar Academy’s Creative Director – drinks industry icon Monica Berg – and partner agency Hue & Cry, the series features some of the world’s leading bartenders, in Mexico City, Istanbul, Copenhagen, Singapore and others.

Shot in over 10 countries, the series has been created by a team of local specialist makers managed through &FRIENDS' proprietary platform – as well as its in-house team, which lead the creative, design and production. Hue & Cry has overseen the wider Campari Academy Global Hub, which houses the documentary and other content aimed at the global bartending community.

This professional campaign titled 'Perspectives: Global Bar Culture' was published in Australia in June, 2022. It was created for the brands: Camapri Academy and Campari, by ad agencies: &friends and Hue&Cry. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 1 year ago.


Brand: Campari Academy
Agency & Production: &FRIENDS
Agency: Hue & Cry
Executive Producer: Alessandra Peretti
Producer: Lucy Anderson
Production Manager: Nadia Amico, Lucie Lerkkanen
Director: Kristian Young
Creative Director: Monica Berg
Creative: Harry Woulds
DOP: Simon Van Parijs, Alejandro Guemes, Daniel Jaroschik
Camera Operator: José de Jesús Mena
Junior Camera Operator: Baransel Boyraz
Camera Assistant: Sabina Claici, Sam Hoston
Sound: Ali Dogan, Matt Price, Alex Pavlovic, Wes Tastard
Fixer: Ece Oncu, Natalia Meneses, Joakim Harder
Editor: Peter Davies, Holly Vear
Colourist: Lisa Fischer
Sound Mix: Alexander Wells


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