For The Love of The Game
Logo Redesign
Loyalty Rewards Card with a game score keeper function.
This shopping bag from Dick's has a removable scraper mat for your dirty shoes after playing sports/activities.
Cut out this dot drill mat from your shipping box to practice your footwork.
Cut out this dartboard from your shipping box to play darts.
Description
Problem: The current branding is outdated and doesn’t reflect the wide variety of sports or activities Dick’s Sporting Goods offers.
Solution: Make the products of Dick’s Sporting Goods remind people of the fun in playing sports and activities.
Execution Ideas: Logo redesign, loyalty card redesign, and two packaging redesigns.
This student campaign titled 'For The Love of The Game' was published in United States in May, 2026. It was created for the brand: Dick's Sporting Goods, by ad school: S.I. Newhouse School of Public Communications. This Design medium campaign is related to the Fitness, Sports, and Sportswear industries and contains 5 media assets. It was submitted about 16 hours ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Maya Kleinberg
Instructor: Mel White
