Description
nonprofit: Goodwill.
Goal: encourage people to donate more items.
Insight: When we move on from phases of our lives, the things we leave behind become reminders of who we used to be.
Big Idea: Turn letting go into something meaningful by giving your past a better ending.
Execution Idea: Out-of-home ads on Goodwill donation bins and an ai activation that uses playful, humorous copy to reframe letting go as giving your items a better ending.
This student campaign titled 'Better Endings' was published in United States in May, 2026. It was created for the brand: Goodwill, by ad school: S.I. Newhouse School of Public Communications. This Digital, Experiential, and OOH Outdoor media campaign is related to the Education, Public Interest, and Retail Services industries and contains 4 media assets. It was submitted about 16 hours ago.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Aviva Bornstein
Copywriter: Aviva Bornstein
Instructor: Stephen Lundberg
