Sports Change Lives
The transformative power of youth athletic programs is celebrated in the latest installment of DICK'S Sporting Goods "Sports Change Lives" campaign. Directed by the Hudson Dusters of Greenpoint Pictures, the short film charts the inspirational story of Coach Donta Green and the Westinghouse Academy Bulldogs, the first recipients of The DICK’S Sporting Goods Foundation’s 75for75 Sports Matter Grant Program.
Inspirational and heartwarming, the film praises triumph over adversity and each person's power to make a positive difference in the world. The film opens on a shot of the rusted steel underbelly of a bridge, giving the viewer a sense of life in Homewood, Pennsylvania, which experienced a profound economic downturn after the closing of the local steel mills in the 1980s. The unvarnished look of the town is juxtaposed against the impassioned and galvanizing spirit of Coach Donta Green, who holds the reins of the football team at Westinghouse Academy. Last year, Coach Donta led the Bulldogs in an astonishing run to the State Championship after an undefeated season. Aware of the hardship players face in the community, the Coach and his staff provide belief, support, mental toughness, and structure to their lives. Beyond just a team, Coach Donta is building a family and a path of opportunity for the underserved youth of Homewood.
This professional campaign titled 'Sports Change Lives' was published in United States in March, 2023. It was created for the brand: Dick's Sporting Goods, . This Digital and Film media campaign is related to the Recreation, Leisure, Sports, and Sportswear industries and contains 1 media asset. It was submitted 2 months ago.
Director: The Hudson Dusters
Production Company: Greenpoint Pictures
Executive Producer, Partner: Tatiana Rudzinski
Executive Producer: Leah Donnenberg
Head of Production: Karen Berkowitz
Senior Producer, Post Producer: Lexy Leeds
Producer: Amalia Bradstreet
Director of Photography: Nate Corbin
Director of Photography B Unit: Mason Cash
Editor: Ben Schwaeber
Sound Design: Bobb Barito
Colorist: Nick Metcalf at Company3