Vodafone Business

Digital SOS

Agencies: AMV BBDO Redwood


Vodafone Business has partnered with “Dragon’s Den” and “Diary of a CEO” star, Steven Bartlett, to create a new documentary film series giving small business owners big digital makeovers.

The new series, called Digital SOS, follows Steven as he works with Vodafone Business’s V-Hub team to empower SME owners to learn key digital skills that can supercharge their business. The aim is to highlight the challenges they face, whilst showcasing the free digital skills support small business owners can find on Vodafone Business’s V-Hub SME website.

Created by AMV BBDO and RB2B, the series is part of Vodafone Business’ ‘Your Business Can’ programme. The series will be available on the V-Hub and the brand’s YouTube channel from 10th November with supporting social campaign content.

The first episode sees Vodafone Business, V-Hub, and Steven Bartlett visit Bishop’s Stortford to surprise Amelia Lawes, the owner of Apex Gym, by answering her Digital SOS.
Apex, a uniquely inclusive gym, loved by the local community, had previously faced financial difficulties and Amelia was overwhelmed by the challenges of using digital tools to win new customers. She needed urgent help.

This professional campaign titled 'Digital SOS' was published in United Kingdom in November, 2023. It was created for the brand: Vodafone Business, by ad agencies: AMV BBDO and Redwood. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 23 days ago.


Client: Vodafone
Brand: Vodafone Business
Campaign title: Digital SOS
Client name: Jo Wedlock
Creative Agency: AMV BBDO and Redwood B2B
Group Creative Director: Nick Duxbury
Art Director: Paula Bernal
Director: Mike Doxford
Executive Producer: Stan Stanworth
Editor 1: Phil Lane
Editor 2: Kit Jennings
Senior Business Director: Alex Smith
Business Director: Aarts Karia
Project Director: Deb Stockdale-Hughes

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