Description
Halfords has unveiled ‘For All Wheelkind’, a new brand proposition and major integrated campaign created by Dentsu Creative UK, celebrating the many different people, personalities and passions that keep Britain moving.
Halfords has evolved significantly beyond its heritage as a traditional cycling and motoring retailer. Today, it supports millions of customers across retail stores, garages, mobile services and digital, combining products with an increasingly broad range of expertise, services and solutions.
‘For All Wheelkind’ brings this together under one brand idea, shifting the focus from what Halfords sells to the people it serves and the different roles wheels play in everyday life. Whether customers are enthusiasts who want to do things themselves or would rather leave it to an expert, Halfords is there to help keep them moving.
The idea comes to life through a cast of recognisable characters and their relationships with their wheels, portrayed with warmth and humour against familiar British roads, driveways, garages and everyday journeys.
The integrated campaign spans broadcast, OOH, social, digital, influencer, stores and garages, with Halfords also sponsoring High-Stakes Drama on ITVX.
This professional campaign titled 'For All Wheelkind' was published in United Kingdom in September, 2026. It was created for the brand: Halfords, by ad agency: Dentsu Creative. This Film, Integrated, and OOH Outdoor media campaign is related to the Automotive and Personal Transportation and Retail Services industries and contains 2 media assets. It was submitted about 3 hours ago.
Credits
CAMPAIGN DETAILS
Karen Bellairs Chief Customer Officer
Dan Daly Group Marketing Director
Keith Ironside Senior Brand & Creative Manager
Helen McLeod Creative & Content Marketing Manager
Helen Matley
Paul Ray Head of Retail Marketing
Katie Skrypczuk Senior Marketing Manager – Retail
Morgan Jamison Head of Marketing – Garages
Sam Preece Senior Marketing Manager – Garages
Liz MacDonald Marketing Manager
Storm Beddington Social Media Executive
Ben Pankhurst In-house studio
Tom Connor In-house studio
AGENCY CREDITS
Agency Name: Dentsu Creative
Guy Ainsworth Managing Director
David McColl Business Lead
Chris McKibbin Chief Strategy Officer
Marcela De La Rosa Account Director
Freya Oxton-Grant Account Manager
Tom Lilley Project Manager
Olly Wood Executive Creative Director
Matt Searle Executive Creative Director
Owen Evans Creative Director
Woody Woods Creative Director
Peter Blake Design Lead
Lexie Henderson Junior Designer
Anna Baker Head of Production
PRODUCTION COMPANY
Production Company: The Gate
Josh Cohen Director
Johnny Blick Executive Producer
James Shannon Producer
Pieter Snyman Director of Photography
POST PRODUCTION
Post Production Company: 1920
