With cycling becoming a major part of British sport post 2012, we wanted serious riders to re-appraise the Halfords brand. For many, Halfords was the place they got their first bike. Now they’re more serious about bikes, we wanted to show them Halfords are too. They can now get the brands they love from a name they can trust - but didn’t expect.
This professional campaign titled 'Jonny, Rich, Simon' was published in United Kingdom in June, 2013. It was created for the brand: Halfords, by ad agency: Chapter. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Chapter, England
Creative Directors: Ian Boulter, Martin Heffernan
Art Directors / Copywriters: Paul Ray, Richard Newell
Photographer: Martin Brent
Designer: Nick Castle