Small Talk: Big Conversations for Small Businesses

FreshBooks brought Small Talk: Big Conversations for Small Businesses to New York City, as part of an eight-city tour designed to create meaningful connections among small business owners, freelancers and entrepreneurs.

Created in partnership with experiential agency Sense, the community-powered event series turns FreshBooks’ commitment to small businesses into an in-person experience, giving attendees a place to share ideas, learn from one another and tackle the challenges of running a business together.

"Being a small business owner is about more than simply running a successful business. It means having the freedom to perfect your craft and create meaningful connections along the way. That’s exactly what Small Talk: New York is about, and we look forward to bringing entrepreneurs together to connect, share their journeys, and gain fresh perspectives.” Catalina Lopez, SVP, Revenue & Marketing at FreshBooks.

The New York event featured candid conversations, practical insights and opportunities to hear directly from fellow business owners and industry experts.

“FreshBooks wanted to turn its commitment to small business into something people could see, feel and be part of. With Small Talk, we’ve created an eight-city series that invests directly in the communities FreshBooks serves. Each event is built around local voices, venues and businesses, creating space for candid conversations, practical advice and genuine connection. It feels less like a branded event and more like a gathering created by and for the small business community.” Sarah Priestman, Managing Director at Sense.
Following the successful stop in New York, Small Talk will continue to Oakland on October 14 and Dallas on October 21, with additional stops across the U.S.
Through the series, FreshBooks is creating a scalable national platform that remains intentionally local, bringing its support for small businesses to life through useful experiences, genuine connections and stronger communities.