Description
The first football campaign designed to take you far away from football.
The FIFA Ranking lists the best national teams. At the top, Spain, Argentina, France, Brazil, Portugal… But at the bottom of that list, we found something unexpected: Some of the world’s most beautiful travel destinations, countries that didn’t even qualify for the tournament. By analysing stats and public data such as matches played, goals scored, wins, and of course, losses; we turned the ranking into a commerce platform with dynamic pricing for those looking to escape football: the worse in the ranking, the better the offer.
This professional campaign titled 'Football Escapes' was published in Thailand and United Arab Emirates in April, 2026. It was created for the brand: BIG 4 TRAVEL, by ad agency: Horizon FCB. This 360°, Digital, and Print media campaign is related to the Travel and Tourism industry and contains 9 media assets. It was submitted about 4 hours ago.
Credits
Brand: BIG 4 TRAVEL
Advertising Agency: Horizon FCB
