Description
What does a break mean to you? A moment to lose yourself in a book, play an instrument, or simply sit back and enjoy the world around you?
For nearly 70 years, KitKat has been synonymous with the art of taking a break. Now, with Little Breaks, we're helping the brand celebrate the small, everyday moments that make all the difference.
Our new campaign transforms the iconic KitKat logo into a canvas of hand-drawn illustrations, each one inspired by the ways we pause and recharge. The tiny, subtle details are hidden within the curves of the logo - waiting to be discovered by those who take a moment to look closer.
In a world of constant noise and endless feeds, Little Breaks stands out by doing less. Now live across the UK, it’s a reminder that sometimes, the simplest ideas are the most powerful.
This professional campaign titled 'Little Breaks' was published in United Kingdom in April, 2026. It was created for the brand: KitKat, by ad agencies: VML UK and WPP Media. This OOH Outdoor medium campaign is related to the Candy, Snacks and Food industries and contains 4 media assets. It was submitted about 4 hours ago by Associate Director, Communications: Billi Hatfield of VML.
Credits
Client: Nestlé
Scott Coles - Managing Director, Confectionery UK and Ireland
Beth Lucas - Confectionery CMO
Stephanie Scales - Marketing Manager
Joanne Stericker - Senior Brand Manager
Hannah Boyle - Senior Brand Manager
Agency: VML UK
Ryan McManus - Chief Creative Officer
Sanjiv Mistry - Executive Creative Director
Christopher Joyce - Creative Director
Zebedee Devey Waterhouse - Copywriter
Jasper McIver - Art Director
Jon Warner - Illustrator & Senior Designer
Sandra Hiralal - Lead Designer
Jacqui Stecher - Head of Art
Nick Firth - Lead Production Designer
Neil Godber - Executive Strategy Director
Jordan Adler - Senior Strategist
Tim Boxall - Managing Partner
Lizzie Alleyne - Business Director
Victoria Thorniley - Project Director
Matea Turkulin - Senior Account Manager
Animation: Jelly
Sue Loughlin - Head of Film
Tom Henneberry - Producer
George Coffey - Animator
Rachinta Platts - Animator
Jesse Collett - Animator
Media: WPP OpenMind
