Follow the Arches

Agency: Cossette


2019 Clio Juror: Peter Ignazi
McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's restaurants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the "M" in the arches in whichever direction they need to go.

This professional campaign titled 'Follow the Arches' was published in Canada in February, 2018. It was created for the brand: McDonald's, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 6 media assets. It was submitted about 6 years ago.


Advertising Agency: Cossette, Canada
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore
Art Director(s): Spencer Dingle, David Théroux
Copywriter(s): Jordan Hamer, Philippe Brassard
Senior Designer: Oleg Portnoy
Designer: Corey Way
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Studio Director: Raquel Mullen
Account Coordinator: Megan Smith
Account Executive: Valerie Mascarin
Account Director: Nicole Bakker
Group Account Director: Geoff Wilton
SVP, Managing Director: Kathy McGuire
Media Agency: OMD
Managing Director: Jammie Ogle
Associate Director of Strategy: Jonathan Law
Production Company: Novus


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