MullenLowe MENA initiative

Fixing the bAIs

Agency: MullenLowe

Fixing the bAIs


Artificial Intelligence (AI) has the potential to revolutionize our world, but it's not always intelligent when it comes to gender representation. Ask AI to picture professions like mechanical engineers, F1 drivers, mathematicians, or CEOs, and it will show images of men. This bias needs to be broken, and we are using AI to fix AI.

By using image-generating AI tools such as Midjourney, Dall-e, and Stable Diffusion, we have created a website called with a huge image bank of women in different professions. We are using these files to populate the public image datasets that are officially used to train AI and we are also constantly uploading these pictures to social media and other stock image sites.

The goal is to teach AI to recognize that women can be doctors, astronauts, and CEOs, just as much as men can be dancers, nurses, or teachers. We aim to not only fix AI's bias but also break the gender barriers in professions and promote inclusivity.

All images have been made available to the public as royalty and rights-free. The more you download and use them on the internet, the more AI can learn. This is just one step towards building a more equitable world, where AI reflects and represents everyone.

This professional campaign titled 'Fixing the bAIs' was published in United Arab Emirates in January, 2023. It was created for the brand: MullenLowe MENA initiative, by ad agency: MullenLowe. This Content, Digital, and Experiential media campaign is related to the Education, Media, and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Senior Creative: Belén Arregui of Mullenlowe MENA.


Mounir Harfouche – CEO MullenLowe MENA
Matt Butterworth - MD MullenLowe MENA
Prerna Mehra – Creative Director & Head of Art MullenLowe MENA, AI Artist
Dan Zecchinelli – Associate Creative Director, AI Artist
Belén Arregui – Sr. copywriter, AI Artist
Zahid Gill – Lead motion graphic designer
Manahil Azeem – Designer, AI Artist
Rahul Rajeev – Designer
Daniyal Lotia  – 3D & AI Artist
Syed Ahtesham – Junior Editor
Jontae Greene – Programmer
Dennis Lopez – Co-Founder & Director - Bluamoeba
Hammad – Web developer - Bluamoeba


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