Pizza Pizza

Fixed-Rate Pizza

Agency: Zulu Alpha Kilo


Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank.

Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year.

The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise.

The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023.

“Canadians appreciate good value, and with Fixed-Rate Pizza, you’ll continue to have more dough in your pocket — and your belly,” said Adrian Fuoco, Pizza Pizza’s Vice President of Marketing. “Canadians can bank on this price not increasing all year.”

“When you have a big success like the Fixed-Rate Pizza, the challenge is taking it to the next level,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo, which created the campaign with Pizza Pizza.

This year, the Fixed-Rate Pizza has a new rate but the same commitment to keeping pizza affordable for Canadians. The Fixed-Rate Pizza will be available throughout 2024 only at Pizza Pizza restaurants, online at and by phone at Pizza Pizza’s iconic “11-11” telephone numbers across the country.

The Fixed-Rate Pizza was created in partnership with Zulu Alpha Kilo and is being launched in an integrated national campaign. Paid media is planned by Media Experts, including TV, OLV, social ads, display, SEM and OOH, while spPR manages PR.

This professional campaign titled 'Fixed-Rate Pizza' was published in Canada in January, 2024. It was created for the brand: Pizza Pizza, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.


Client: Pizza Pizza
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray, Jenny Glover
Creative Director/Art Director: Michael Siegers
Creative Director/Writer: Jonah Flynn
Copywriter: Jackson Kemp
ACD/Art Director: Ivan Mallqui
Account Team: Alyssa Guttman, Alex Berube
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk
Chief Strategy Officer: Heather Segal
Strategy Director: Cameron Fleming
Agency Producer: Jesse Brook
Media Agency: Media Experts
Media Experts Team: Faebri Michetti, MacKenzie McNevin, Lily Lazzara, Justin Gagnon, Maria Gomez
PR Agency: spPR
Production Company: Suneeva
Director: Devon Ferguson
DP: Grant Cooper
EP: Geoff Cornish, Iseult McNamara, Hannah Gill
Line Producer: Mike Masters
Food Stylist: Nicole Young
Post-Production Company: Zulubot
Zulubot Post Producer: Lena Hamady
Editor: Alain Elliott
Colourist: Can Yuksel
Online Artists: Felipe Chaparro, Jeff Zablotny
Audio: Creighton Doane – Doane Music
Assistant Editor: Adrian Gluvakovich


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