Lucozade Alert

Look Alert

Agency: adam&eveDDB


Lucozade Alert has teamed up with journalist, comedian, and cultural commentator Amelia Dimoldenberg to test the alertness of the British public in ‘Look Alert’ – a new campaign created by adam&eveDDB.

Lucozade Alert is a new high caffeine, low-calorie energy drink containing Vitamin B3 that helps to contribute the reduction of tiredness, helping people across the country feel switched on and ready to conquer the day.

Dimoldenberg’s quick wit – clearly evident in her popular YouTube talk show series ‘Chicken Shop Date’ – has helped her build a strong Gen Z following.

In Lucozade’s ‘Look Alert’ campaign, Dimoldenberg shoots quickfire questions at passers-by – such as “What does the average person do 13 times a day?” and “Can fish blink?” – to test the public’s sharpness and gets some unexpected, and sometimes very alert, answers in response.

The vox pops conducted on the streets of London will launch as a content series across Amelia's Instagram and TikTok feeds, as well as Lucozade Alert’s Instagram, Facebook and YouTube channels, from July 28.

This professional campaign titled 'Look Alert' was published in United Kingdom in July, 2022. It was created for the brands: Alert and Lucozade, by ad agency: adam&eveDDB. This Experiential and Integrated media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Lucozade
Brand: Alert
Project/Campaign name: Look Alert with Amelia Dimoldenberg
Head of Marketing: Zoe Trimble
Senior Brand Manager: Alex Ayres
Assistant Brand Manager: Charlie Lucy

Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
CEO: Tammy Einav
Managing Partner: Mike Stern
Creative Directors: Christian Sewell and Andy McAnaney
Content Creative Director: Camille Standen
Producer: Chris Battye
Business Director: Sam Perez
Account Director: Rosie Snowball
Account Manager: Jemima St Aubyn
Head of Planning: Will Grundy
Senior Planner: Samaneh Zamani
Senior Project Manager: Abi Ripley

King Henry
Designer - Oliver Watts

Executive Producer - Carmen De Witt
Producer - Jake Parker
Director - Dan Boulton
Director - Rob Spary- Smith
Senior Editor - Ashley Sykes
Senior Post Producer - Martina Trlik

Kathryn Tallis & Gus Quick - Producers
Dylan Bolister - Production Assistant

Davide Pascolo - 2D Flame
Katie Dymmock - Colourist

750mph Sound Design
Head of production - Martin Critchley
Producer - Tara O’Kelly
Sound Engineer - Lucas Trigg
Sound Engineer - Ellis McGourlay


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.