Leumit Health Care Services

First of all, you

Agency: Pigment

First of all, you


The campaign challenges the traditional stereotypes about women and their health, which often depict women as selfless caregivers who put the needs of others before their own. Instead, The campaign encourages women to put their health first and make time for regular doctor's appointments, preventive screenings, and healthy lifestyle habits.

The Leumit campaign is a powerful reminder that women's health is just as important as the health of everyone else in their lives. The campaign encourages women to make their health a priority and to take care of themselves.

Leumit - first of all, you

This professional campaign titled 'First of all, you' was published in Israel in June, 2023. It was created for the brand: Leumit Health Care Services, by ad agency: Pigment. This 360°, Digital, and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted 8 months ago.


advertising Agency : Pigment creative house
Production Company: Pigment creative house
Producer: Noy Haiking
Art Director: Asaf Mazor
Copywriter: Ran Zalah
Director : Aviv Maaravi


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