Case Study Video
Outdoor Poster
Outdoor Poster
Outdoor Poster
Outdoor Poster
Hot Dog Tray Handed to New Citizens
Description
Outside courthouses across the country, we parked Bar-S carts on the day of neutralization ceremonies. New citizens walked out and were greeted with a warm hot dog, and an invitation to their first BBQ by Bar-S, because it doesn't matter if you've been American for 20 seconds or 20 years.
This student campaign titled 'First BBQ' was published in United States in May, 2026. It was created for the brand: Bar-S, by ad school: S.I. Newhouse School of Public Communication. This Experiential and Print media campaign contains 6 media assets. It was submitted about 22 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Grace Daly
Copywriter: Laura Jacobson
Instructor: Stephen Lundberg
