Description
People are torn on whether a hot dog is a sandwich or not. They don’t know which side to be on and who actually has the right answers. Bar-S is done asking; we’re enforcing. We partnered with Ziploc to put franks in "Sandwich Bags.” We even lobbied the town of Sandwich, Illinois, to legally back us up. We've infiltrated Subway to claim the sandwich throne and are currently telling social media "non-believers" to simply cry about it. We are a sandwich. Figure it out.
This student campaign titled 'Don't Call it a Dog' was published in United States in May, 2026. It was created for the brand: Bar-S, by ad school: “S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted about 3 hours ago by Hannah Weiner of S.I Newhouse School of Communications.
Credits
Advertising Agency (School): S.I. Newhouse School of Public Communications
Art Director: Kate Ladenheim
Copywriter: Hannah Weiner
Instructor: Mel White
Mentor: Carl Peterson
