Description
In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.
While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.
Its photographs showcase real couples sharing genuine moments in its restaurants, capturing the authentic spark of everyday life.
This choice reflects the brand's commitment to honesty and human connection, as opposed to artificiality.
This professional campaign titled 'Fire burning love' was published in Ecuador in May, 2024. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Delivery Services and Food industries and contains 4 media assets. It was submitted 12 days ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Executive: Romina Zambrano
Creative Director: Luis Barrera
Creative Writing: Paula Rivadeneira
Community Manager: Abel Ramirez
Graphic Designer: Carlos Rivas
Photographer: Daniel Borbor
BK Marketing Director: María José Morales
BK Marketing Coordinator: Luisa Luque
