ADVERTISING

Cape Verde Government

The Voice of the Ocean

Agency: Mantra

Description

And if the sea could speak, what would it tell us?

To give the sea a voice and raise awareness, the Government of Cabo Verde, through the Ministry of the Environment, carried out another awareness initiative aimed at our youth.

Using Bluetooth technology, we placed small earpieces inside seashells and visited several schools in the city of Praia on World Oceans Day, so that some young people could hear the Voice of the Sea.

The initiative concluded with the distribution of flyers featuring a QR Code, allowing everyone to share the "Voice of the Sea" through social media and instant messaging platforms.

The outcome can be seen in this video, which highlights the urgency of changing perceptions and behaviours. For the future, this action serves as a reminder—and a certainty—that every gesture makes a difference.

This professional campaign titled 'The Voice of the Ocean' was published in Cape Verde in June, 2025. It was created for the brand: Cape Verde Government, by ad agency: Mantra. This Digital medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 6 months ago by Creative Director: Junior Lisboa of Mantra.

Credits

Advertising Agency: Mantra, Portugal
Production Company: Dope Studio
Art Director: Marta Antas
Copywriter: Junior Lisboa / David Marques

ADVERTISING

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