ADVERTISING

Balagan

Where is the brand mascot and the Afikoman? An interactive hide and seek game at newspapers arena

Agency: Addict

Description

The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman – the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize.

That is why in Passover's special editions of Yedioth newspaper (the most widely used newspaper in Israel) and its subsidiaries, we challenged the kids to find Dino the dinosaur (The brand mascot) and the Afikoman along the many pages of the newspaper. On every different edition, it was hidden at a diffrent place.

All the pages of the newspaper; the articles, the columns, the entertainment section and the advertisements have become an interactive hide-and-seek game arena, which entitles every kid who finds Dino and the Afikoman to a free entrance ticket to the park.

This professional campaign titled ' Where is the brand mascot and the Afikoman? An interactive hide and seek game at newspapers arena' was published in Israel in April, 2024. It was created for the brand: Balagan, by ad agency: Addict. This campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 2 months ago by excutive creative durector : oren meir of Addict.

Credits

Executive Creative Director: Oren Meir
Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Designer: Liza Dorohova
Designer: revital gabay
Digital Project Manager: rita zinger
Executive client Account: Eyal Blackman
Client Manager: Danielle abu
Ceo: Nevo Goldstein

ADVERTISING

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