Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
This professional campaign titled 'The Brand Mascot Got Lost' was published in Israel in August, 2019. It was created for the brand: Balagan, by ad agency: Addict. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted almost 3 years ago.
Executive Creative Director: Oren Meir
Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Illustrator: Olga Kostenko
Digital Project Manager: barak ben hemo
Media: Shuli Fridman Maharshak
Client Account: Adi Spektor
Executive client Account: Eyal Blackman
Client Manager: Danielle abu