Finally! Someone who f*ing listens

PolyAI partnered with Gordon Ramsay to spotlight a universal frustration: modern customer service rarely listens.

In the film, Ramsay attempts to make a restaurant reservation over the phone. He’s met with a clunky, outdated IVR system that interrupts, misunderstands, and forces repetition — escalating his irritation in a way audiences immediately recognise. The comedy is driven not by exaggeration, but by familiarity: robotic menus, mistimed responses, and the exhausting friction of broken service systems.

Midway through, the dynamic shifts. Ramsay connects with a PolyAI voice agent — fluent, responsive, and frictionless. The conversation flows naturally. There are no repeated prompts, no hold music, no misunderstandings. The system anticipates context, responds intelligently, and handles the booking seamlessly.

The campaign culminates in the line:
“Finally. Someone who f*cking listens.”

The work reframes enterprise AI not as novelty or automation for automation’s sake, but as infrastructure that restores quality and competence to customer experience. By contrasting dysfunctional legacy systems with responsive AI, the campaign demonstrates the real-world impact of PolyAI’s technology across high-volume, high-stakes industries.

Launched across film, CTV, digital, and high-impact OOH placements in major US cities, the campaign positions PolyAI as the antidote to the “enshittification” of customer service — proving that automation, when done properly, can feel more human than the systems it replaces.