Description
Qarmasha Time was a bold, high-energy campaign created for Icon Puffs to transform ordinary snacking into a full sensory moment. The idea centered around turning every crunch into a mood shift vibrant, loud, and unapologetically fun. Visually, we built a dynamic world of bold colors, sharp lighting, and floating puffs in motion to reflect the brand’s playful identity. The product was treated as the hero, captured in punchy close-ups that amplified texture and craving. Designed for a Gen Z audience, the campaign was crafted to be scroll-stopping across social platforms. Icon Puffs didn’t just launch as a snack it launched as a vibe.
This professional campaign titled 'Crunch Time' was published in Egypt in February, 2026. It was created for the brand: Icon Puffs, by ad agency: Mojo creative studio. This Design, Digital, and Print media campaign is related to the Food industry and contains 2 media assets. It was submitted about 3 hours ago by Creative Director: Ramy Mohamed of Dopamine creative Agency.
Credits
Advertising Agency : Mojo Creative Studio, Cairo, Egypt
Creative Director: Ramy Mohamed
Art Director/AI Specialist: Ramy Mohamed
Copywriter: Amel Eid
