Description
In a country overwhelmed by noise, FILBo 2026 chose to listen.
For the Bogotá International Book Fair, in a year shaped by political tension and social polarization, we transformed silence into a cultural statement.
Inspired by India as Guest of Honor, we created “Listening to each other is reading each other”, a concept that redefines reading not only as words on a page, but as the human act of understanding one another.
Using a graphic system built through moiré and lenticular effects, each piece merges two identities: the reader and ourselves. Through shifting lines inspired by open books and sound waves, individual portraits and FILBo’s iconic symbol become one shared image.
Because in times when everyone wants to be heard, true transformation begins when we choose to listen. FILBo 2026. Listening to each other is reading each other.
This professional campaign titled 'FilBo - Escucharnos es Leernos' was published in Colombia in April, 2026. It was created for the brands: Corferias and Filbo, by ad agency: Zelva Agency. This 360°, Design, and Digital media campaign is related to the Education, Other, and Public Interest industries and contains 10 media assets. It was submitted about 3 hours ago by Creative Director: Felipe Miranda of Zelva Agency.
Credits
Advertising Agency: Zelva Agency
Chief Business Creative: Hamilton Peña
Creative Directors: Felipe Miranda, Wilmar Daza
Art Direction: Juan Sebastián Parada, Wilmar Daza, Felipe Miranda, Tatiana Saenz
Copywriters: Luis Felipe Hernández, Felipe Miranda
Graphic Designers: Tatiana Saenz, Zaira Ariza, Paula Pascuaza, Daniel Méndez
Motion Graphics: Paula Pascuaza
