Description
Almost 20 years ago Chill Insurance was one of Ireland’s first ever insurance comparison tools. They were the number one way to compare the market and spent most of that time telling their customers exactly that.
It really worked. Trouble is they have so much more to offer.
So for this campaign, our challenge was to take a quarter of a century’s worth of legacy as the comparison site and show people that Chill Insurance are just as good for the rest of the insurance journey.
To turn a nation of comparers into customers.
The answer. Introduce them to Chill customers. So we cast two real sisters who have been trying to out-chill each other probably since they were born. And created a campaign with just the right balance of natural chemistry and eye-rolling sisterly love.
This professional campaign titled 'It's Insurance and it's chill' was published in Ireland in May, 2025. It was created for the brand: Chill insurance, by ad agency: Ringers. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Agency: Ringers Creative
Production Company: Heritage
Agency Producer: Molly Kiely
Executive Creative Director: Steven Mangan, Bobby Byrne
Copywriter: James Foley
Account Management: Kathleen Healey
Strategy: Sarah Hughes, Jenny Murphy
Director: Lochlainn McKenna
Director of Photography: Charlie Knight
Editor: Ronan Fox
Sound: Scimitar Sound
Heritage
Molly Kiely
Steven Mangan, Bobby Byrne James Foley
Kathleen Healey
Sarah Hughes, Jenny Murphy Lochlainn McKenna
Charlie Knight
Ronan Fox Scimitar Sound
