Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.
This professional campaign titled 'Fatigue, Distraction, Speed' was published in Italy in August, 2011. It was created for the brand: Comune di Nettuno, by ad agency: Link. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 11 years ago.
Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo