Fan Life

Spotify’s Fan Life campaign returns for its third installment, celebrating the passion, rituals, and unforgettable moments that bring fans closer to the artists they love.

This latest campaign shines a spotlight on the rituals that define the live concert experience – the anticipation and traditions leading up to a show, and the shared moments in the crowd that make being part of a fandom so meaningful. Featuring real fans, the imagery and short films capture the energy and emotion of how communities show up for the artists they love.

The campaign celebrates fandoms for A$AP Rocky, Geese, ROSALÍA, Sailorr, Mary J. Blige, and Zara Larsson, bringing to life the distinct ways each express their devotion – from Sailorr fans getting ready together with black teeth and baby bows in their hair, to Zara Larsson fans dancing the night away in true early 2000s maximalism, to A$AP Rocky fans stepping out in pink hair rollers for a nod to the artist’s signature style.

Beginning Monday, 7/27:
Fans will start to see the campaign roll out across paid social, billboards, and wild postings in New York, Los Angeles, Chicago, Miami, and Atlanta, with additional launches in Canada, Brazil, and Mexico.
Launching now until September, this installment of Fan Life will also spotlight local artist fandoms that resonate with regional audiences around the world, including AYLIVA and Ikkimel in Germany; Carly Rae Jepsen in Canada; João Gomes, Calcinha Preta, and Matuê in Brazil; Chuyin, El Bogueto, and Bratty in Mexico; EsDeeKd in the UK; and PLK, Helena, Jolagreen23, and Theodora in France.

At its core, Fan Life celebrates Spotify’s role as the place where fans discover, connect with, and celebrate the artists and communities that shape their lives.