Description
A reference would change everything
‘Hello everyone. I'm HInVisible Celebrity.
As you can see, I live pixelated, I'm invisible. I represent many people with HIV who can't come forward and say publicly ‘I have HIV’. Especially those public people who telling would help normalise HIV and break the taboo.
I am here to make society reflect on something you may not have realised: for now, there is no celebrity, there is no politician, no singer, no footballer... there is no actress, no sportswoman, no famous person who has publicly said they have HIV in Spain. Not a single one. Zero. In 40 years.
Do you wonder why?
Because of the stigma."
This professional campaign titled 'HInVisible Celebrity' was published in Spain in November, 2024. It was created for the brand: ViiV Healthcare, by ad agency: Sra.Rushmore. This Digital and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Advertising Agency: Sra. Rushmore
Creative direction- Munia Bilbao y Pablo Cattáneo
Copywriting- Galo Carcedo, Maripaz Pascual
Art direction- Elena Centeno
General management- Marta Palencia
Account team- Álvaro Gutiérrez, Alazne Santos y Laura Fuentes
Direction of communication- Inés Fernández Pandal
Head of social media- Ana Garay
Strategic planning- Cristina Moratalla
Photography- Alberto Escudero
Production company- Central Films Spain
Agency producer- Freelance For
Director- Rodrigo García Saiz
Executive Producers- Flor R. Veidez y Raúl García
Cinematography- Alex Pizzigallo
Production Coordinators- Cris Galán y Carlos Alonso
Directing assistant- Raúl Sentíes
Art Director- Manuel Benavides
Post-production- Raúl Cuellar e Israel Fornés
Editing- Jesús M. Gómez
Sound and music- La Panadería
Music- Alejandro Pelayo
Costume design- Pepo Ruiz Dorado y Rubén Rodríguez Cisneros
Public relations- Biggers
Client: ViiV Healthcare
