ADVERTISING

ViiV Healthcare

Daniel`s Apartament

Agency: Sra.Rushmore

Description

Daniel´s Apartment is a real-life experience that proved prejudices and disinformation around HIV still exists.

​In the midst of a rental boom in Madrid , we posted an ad in the main online real state agencies: a beautiful apartment to share in Madrid´s city center. Daniel answered the calls and during the conversation he dropped casually that he had HIV: everyone remained cool but in the end 81% of people never called back to visit the apartment.​

We told Daniel´s story and the result of the experience in a video that ended up with a powerful conclusion: we are not more open minded about HIV, we are more hypocritical (and we have better manners on the phone than ever). The same stigma and false fears still exist., even though sharing an apartment has no risk of infection.

This professional campaign titled 'Daniel`s Apartament' was published in Spain in August, 2023. It was created for the brand: ViiV Healthcare, by ad agency: Sra.Rushmore. This Digital and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted 7 months ago.

Credits

Advertising Agency: Sra. Rushmore
Copywriting: Esperanza Tabasco
Art direction: Adriana Muñoz, Carmen Main, Ana Casado, Arturo Sánchez
Creative direction: Munia Bilbao, Pablo Cattáneo
Creative general direction: Marta Rico, Miguel García Vizcaíno
Account team: Lucas García
Account direction: Laura Fuentes
General management: Marta Palencia
Agency producer: Freelance For
Production company: Primo Content
Production management: Carlos Martin
Executive production: Victoria Piantini, Pablo García Acón
Directing: Michelle Cassis, Gonzaga Echegaray
Cinematography: Carlos Guijarro
Post-production: Metropolitana, Diego Carcoba
Editing: Rocío Pérez Lavilla
Sound and music: Beat Music
Client: ViiV Healthcare

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