Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters.
The Real Monsters campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”,' to underline that for some children, monster do exist. In real life.
This professional campaign titled 'Family Friend, Neighbor, Grandfather' was published in France in May, 2017. It was created for the brand: Innocence In Danger, by ad agency: Publicis. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Cédric Guéret
Creative Supervisors: Jean-Laurent Py, Cédric Auzannet
Copywriters: Jean-Laurent Py, Noé Delgado
Art Directors: Cédric Auzannet, Thomas Martinet
Illustrator: Michael Rieder
Account Manager: Caroline Darmon
Producer: Nathalie Bousquet
Media Agency: Publicis Media
Publishing Manager: Veronique Priou
OOH Exchange Manager: Julie Costantini