Description
A national campaign built around a single midday in Dakar, from 11:59 to 12:01. The film captures the raw pulse of everyday Senegalese life, from markets to the lagoon to the airport, all scored by the legendary Orchestra Baobab. Shot in harsh zenith light, stripped of postcard folklore, it is a modern tribute to a nation that provides for its own. Directed by Kes-Tchaas Eccleston and Xavier Damase, produced by Couro Prod.
This professional campaign titled 'Fait de Sénégal' was published in Senegal in September, 2026. It was created for the brand: Groupe Kirene, by ad agency: Couro Prod. This 360°, Film, and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 10 minutes ago.
Credits
KIRENE: "Fait de Sénégal"
Campaign · 1:30 · Senegal · 2026
Client
Client: Groupe Kirene
Client: Abou Diop
Client: Nabil Sargi
Client: Yaassine Ndiaye
Agency
Kinkeliba
Production
Production Company: Couro Prod
Producer / Line Producer: Ibra Dia
Production Manager: Mouhamadou Bamba Traoré
Production Admin: Ibrahima Dia
Unit Manager: Abdoul Bague
Assistant Unit Managers: Maguette Diongue, Ibrahima Ndiaye Sall
Floor Managers: Oumar Ba, Abdou Aziz Dieng, Mouhamed Dia
Direction
Directors: Kes-Tchaas Eccleston & Xavier Damase
1st Assistant Director: Abdou Sane
2nd Assistant Director: Abdou Aziz A. Diop
Camera
Director of Photography: Sam Meyer
1st Assistant Camera: Mandione Laye Ka
Focus Puller: Brown Bruce Derrick
Camera Assistant: Daouda Michel Seck
Stills Photographer: Kes-Tchaas Eccleston
Photo Assistants: Alex Gandaho, Mouhamadou Makhtar Wade, Maeva Sylvie S. Pinto
Lighting / Grip
Gaffer: Abdou Fattah Faris
Electricians: Cherif Diallo, Pape Samba Kande, Fara Diop
Grip: El Hadji Gueye
Art Department
Production Designer: Babacar Ndiaye
Props: Aliou Sy, Balla Ndiaye
Styling / Make-up
Stylist: Mariam Diop
Make-up: Madeleine Sagna
Post-production
Editing: Xavier Damase & Kes-Tchaas Eccleston
Colour: Thomas Kumeling (Doma)
VFX: Lucas Hrubizna
Packshot: Majestik Studio
Sound
Production Sound: Babacar Dia
Sound Design & Mix: Oskar Justesen
Music
Orchestra Baobab
BTS
Mouhamadou Lamine Diop
Special thanks
Gendarmerie de Ngor-Ouakam · Dakar Airport · Le Lagon
