Unmasked Beauty

Agency: McCann


With no sufficiant medical aids nor vaccinations, we proposed this simple alternative campaign to encourage all tired and angry Senegalaises to refer back to our rooted culture with african masks and their legendary protective role... that lives could stay on beautifully if we keep these masks back on.

This professional campaign titled 'Unmasked Beauty' was published in Senegal in April, 2021. It was created for the brand: Sonatel, by ad agency: McCann. This Direct medium campaign is related to the Electronics, Technology, Health, and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: McCann Dakar, Dakar, Senegal
Ceo: Emmanuelle Keinde
Creative Director: Winnie Dujeu-Loh
Senior Art Director: Samuel Kouassi
Production House: Hans Lamblin
Assistant Junior AD: Mohamed Diop
Graphic Designer: Mamadou Dieng
Art Director: Liali Elysée Tuboue
Copywriters: Safitou Sokhna And Theodore Helft
Project Manager: Nelly De Bleza
Client Service Director: Abdoul Rassid Timité
Account Director: Pascal Tanoh
Photography: Mufasa


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