This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!
This professional campaign titled 'Fail, Pass' was published in France in July, 2009. It was created for the brand: McDonald's, by ad agency: Euro RSCG. This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 13 years ago.
Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher